Our Story
I started this brand because it had always been my dream to build a Black-owned business from a young age not just to support myself, but to uplift others as well. During a week-long hospital stay, I had a powerful epiphany. I realized I wanted to create something meaningful, something that could truly change my life and help me get on the right path in my career. That moment inspired me to go all in and build a store that empowers both men and women around the world.
Mission & Vision
What I want to create is a powerful impact that reflects Black excellence and empowerment especially for Black women. Through my store and brand, I want to show that we are capable of achieving greatness when we stay focused, determined, and committed to our path. My success is proof that with vision and dedication, we can thrive and lead in the beauty industry.
Values
Do I prioritize things like sustainability, cruelty-free products, natural ingredients, inclusivity, etc.?
I like to have vegan products an all natural products in my store an have no harmful chemicals in any of my hair products or gummies or makeup and skin products!
Target Audience
My ideal customers are also like me someone who cares for their skin routine and hair styles and body someone that cares about their beauty and health in the long run this goes for men and women !
Brand Name and Meaning
Why did I choose the name “Yonava” or your store’s brand name?
I choose this name because it best suited my name but it’s more of a Korean type of name because I always wanted to go an live there one day or visit, this was also my YouTuber name if I was ever to become famous so I decided to name my store this name instead!
Product Uniqueness
My products are all natural for my all natural beautiful queens and kings and some of these products have used my self an I thought it would be a good brand to sell to others as I used them myself an they have helped me out tremendously as it’s also for a good price compared to others sales price! It’s affordable and useful!
